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Keyword Research

Keyword research is the at the heart of every SEO Audit and expert SEO campaign. Our tools and experience will identify the list of keywords that your potential clients use, allowing our SEO experts to capture that audience.

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Our Extensive Keyword Research Process

Keyword Research is the bedrock of a successful SEO strategy. It's the strategic process of identifying the search terms that can guide your content creation, optimize your site's search engine performance, and ultimately connect your business with its target audience. Here's a detailed walkthrough of our meticulous keyword research process.

Understanding Your Business and Audience

We start by delving into the heart of your business - understanding your products, services, and unique selling propositions (USPs). We also focus on comprehending your target audience - their needs, preferences, and the search queries they typically use. This foundational knowledge allows us to align our keyword strategy with your business goals and audience interests.

Competitor Analysis

We analyze your competitors to see what keywords they are ranking for. This gives us insights into the industry's keyword trends and your competitors' strategies. By understanding the competitive landscape, we can identify keyword opportunities that could give you an edge. Our Competitor Analysis utilizes a suite of modern tools as well as a full manual review to make sure every detail is identified and accounted for.

Seed Keyword Generation and Long-Tail Keyword Research

With a clear understanding of your business and the competitive landscape, we generate a list of seed keywords. These are basic, highly relevant terms related to your business and industry. These seed keywords serve as the starting point for more in-depth keyword research.


While seed keywords are essential, long-tail keywords - those phrases that are very specific to what you're selling - are where you can really gain traction. These longer, more specific phrases are less competitive and often have a stronger intent behind them, making them valuable for driving conversions. We use sophisticated tools to explore long-tail variations of your seed keywords.


Keyword Analysis

We analyze each potential keyword using several criteria, including search volume (how many times the keyword is searched for), keyword difficulty (how hard it would be to rank for the keyword), and cost per click (if you were to use the keyword for paid search campaigns). This analysis allows us to identify the most valuable keywords for your SEO strategy.


In the next stage of keyword analysis, we examine user intent behind each keyword. This involves categorizing keywords into informational, navigational, transactional, or commercial investigation based on the likely intent of users when they make a particular search. Understanding user intent helps us select keywords that align with the content and purpose of your site’s pages, further boosting their relevancy in search results.

Keyword Mapping

The final step is keyword mapping - assigning each chosen keyword to a specific page on your website. This process ensures each page has a clear keyword focus, and it can greatly improve the relevance and ranking potential of your site’s pages in search results.

Our thorough Keyword Research process provides the insights necessary to optimize your website for both search engines and users. By choosing the right keywords, we can help your site attract the right audience, generate more traffic, and ultimately, increase conversions.

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